JinYu International Joins Chongqing Red Cross to Fuel Rural Education Revival Through “Yu-Ai Tongxing” Initiative
Chongqing, China | June 5, 2025 — Chongqing JinYu Import & Export Trading Co., Ltd. (JinYu International), a pioneer in China-Africa used vehicle exports and Belt and Road auto logistics, partnered with the Dadukou District Red Cross Society to launch the “Yu-Ai Tongxing – Spark of Humanity Education Aid” program. The initiative delivered 300+ customized rural student aid kits to Yucai Primary School, advancing Chongqing’s rural revitalization goals through sustainable education equity.
Targeted Support for Rural Communities
Each aid kit contained practical learning essentials:
- Eye-protecting desk lamps (reducing myopia risks)
- Insulated water bottles (for extreme weather resilience)
- Multilingual storybooks (aligned with ASEAN trade corridor literacy programs)
- Professional art supplies
“Education unlocks rural potential,” stated Cao Wei, JinYu’s CSR Director. “Our kits address specific needs – like anti-glare lamps for schools with unstable electricity – ensuring every donation drives measurable impact.”
Deepening CSR Legacy
This initiative builds on JinYu’s 2025 social impact milestones:
- January’s elderly care program donating extreme-cold gear to nursing homes
- Collaboration with Southwest University of Political Science & Law for 2026 summer teaching volunteer missions
- Recognition as “Chongqing CSR Leader” by municipal authorities
Red Cross Endorsement:
“Their auto industry influence attracts wider participation, creating a triple-win model: government guidance, corporate action, and community uplift,” noted a Dadukou Red Cross representative.
